Apple has increased the size of its download limits on cellular networks to 100MB from 50MB. The change comes as iOS 7 launches to the public as a ~700MB over-the-air upgrade to iPhone and iPad users.
The increase in size was first reported by MacRumors and we subsequently confirmed the new, higher limit.
Apple’s initial download limit for apps was 10MB while not connected to WiFi networks, forcing developers to take extensive measures to ensure that apps scooted in just under the line. This has become especially prevalent among developers of free apps and games. The thinking was that free apps acted as an ‘impulse download’. You are far more likely to get downloads of your app if you make it accessible anywhere, not just on WiFi connections.
If you take a quick poll of the App Store’s top and featured free apps, you’ll see a remarkable similarity in their download…
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