Twitter Adds Bing Translation Tool To Its Site And Mobile Apps


After toying with the feature for a couple of years, Twitter has officially added Bing Translator to its site, mobile apps for iOS and Android, and TweetDeck. Once users activate the tool in their account setting, they will see a little globe icon next to tweets in different languages. A translation appears below the original tweet once the globe is clicked.

The majority of Twitter users—77 percent—are based in countries outside the U.S., so it’s surprising that the site has taken so long to implement an in-line translation tool, which has been available on Facebook since 2011. An easy translation tool could potentially help companies that do marketing on Twitter reach more users without having to create separate accounts for different languages.

Twitter has run several experiments with the translation tool over the past few years, including adding the feature to TweetDeck earlier this month.


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